When Google Buzz first came out, I took a look at the integration features and had my tweets (and blog posts) sent through to my Buzz feed. It didn't take me long to realize how irritating this feature was to my followers and quickly disabled it. However, on LinkedIn I have integrated my tweets and find that it serves a purpose without bombarding my connections with redundant information.
I take a look below at why I think it is ok to send your tweets to LinkedIn but not to Google buzz. Most importantly, you need to know who your audience is and where they are engaging in conversations. If your friends are on Twitter and co-workers and business contacts are on LinkedIn, you should filter the appropriate conversations to each network or your updates will end up looking like spam.
Why Tweet to LinkedIn:
-Provides an opportunity to get in front of more people - Many of my connections on LinkedIn are not on Twitter and sending my tweets to LinkedIn expands my outreach.
-Ability to filter which updates from Twitter get sent to LinkedIn by putting #in in your tweet. This helps segment relevant updates to your LinkedIn connections and develop a professional network.
-Your connections can comment directly to your status updates allowing engagement with LinkedIn followers. This is what I love about LinkedIn, Google buzz and Facebook - the ability to comment on updates and see those comments in a linear fashion.
Why Not to Feed Tweets to Google buzz:
-Many people on buzz are also on Twitter and the redundancy is quite annoying - Any time I follow someone on both networks, if they feed their tweets to buzz I automatically unfollow them because I don't want to read the same update twice.
-Lag in tweets sent to Google buzz - Not only is it irritating to see tweet feeds on buzz but they also seem to get pulled in at a painstakingly slow rate. When I originally had the feed set up, I would post to Twitter at 1pm and it would show up in buzz that night around 10pm which does not bode well for posting "real time" updates.
-It does not foster deep conversations - The great aspect of Google buzz is that you are not confined to 140 characters so make the use of the space and engage in deeper conversations with your followers.
Do you send your tweets to Google buzz or have you decded to stop the integrated feed? What about on LinkedIn? Have you found it useful to post tweets to the LinkedIn status updates? Let me know what you think.
2 comments:
Great post Natasha, I agree that your audience may differ from site to site. To avoid that, I use TweetDeck to assist me in posting it to whatever of the big 3 that I want. I also like going to the sites directly.
Thanks Ruben. I use Tweetdeck on my iTouch and absolutely love it. Sometimes I just tweet from the Twitter site though. I do like going directly to certain sites and segmenting everything properly. What other sites besides the "big 3" are you on?
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