How NOT to Bill Your Customers - Marc Gordon Video

I have become an avid Marc Gordon fan after connecting through Twitter and watching his videos at Marctv.net. He discusses topics ranging from copyright laws to Tiger Woods - quite an eclectic mix but always with a marketing lesson to be learned. Recently he made a video about how a hotel gave him a bill that was confusing and seemed to have items he didn't order - it turns out the bills at this hotel (Sheraton in Niagara Falls) are not tabulated for customers to understand but instead designed to be understand by the internal billing department at the hotel for accounting purposes.

The obvious lesson here is make sure your company keeps their internal processes internal and gives customers information they can actually understand. Customers don't need to understand your internal processes nor should they have to - if they did want to, they'd fill out a job application to work at your company.

It’s not just a bill, it’s my feakin’ holiday from marc gordon on Vimeo.

Marc can be found on Twitter - @MarcGordonDotCA

He also the Founder of Four Word, a marketing company with a wide variety of services.