If there are two books you should read to get started with applying inbound marketing strategies to your company, they are The New Rules of Marketing and PR and Inbound Marketing: Get Found Using Google, Social Media, and Blogs. I have listed a quick summary of the books and what you can learn from reading them.
New Age of Marketing and PR (Second edition)
Written by David Meerman Scott (@dmscott)
Forward written by Robert Scoble (@scobleizer)
I read the first edition of The New Age of Marketing and PR and the second edition is even better, providing further details on how to create effective marketing strategies to reach the right people and new case studies to review.
What you will learn from reading this book:
1. How the rules have changed through the integration of various web channels. David Meerman Scott explains the "old rules" and mirrors each of those rules with the new ones that should be used. There is a clear guideline to learn the "how to's" of replacing the old rules.
2. Reach your buyers directly through proper web based communications - social media, blogging, audio/video tools and compelling content creation.
3. Strategy Planning to implement the New Rules of Marketing and PR - understanding your buyer persona and learning how to engage in conversations with them.
Forward written by David Meerman Scott
This book teaches you everything you need to learn in order to leverage inbound marketing to drive sales of your products or services. This is very hands on in that it not only teaches you what you need to do but also how to do it.
What you will learn from reading this book:
1. Ways of reaching out and communicating with your customers/clients and how to track this engagement.
2. Importance of creating remarkeable content and how to leverage it through various web communication channels.
3. Basic best SEO and keyword practices and how search engines works
Have you read these books? Tell me what you think.
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