Conference goers at SXSW Interactive are making confessions to TechCab Confessions as they broadcast live from inside the cab. TechCab is in their fourth year attending SXSW and is sponsored by Intel this year (the car is a Ford Hybrid). They have partnered up with the application Cabulous to hail cabs. This reminds of me of Cash Cab, a quiz show offering passengers prize money if they can answer trivia questions correctly. TechCab Confessions is a creative way to get an inside look on people attending SXSW Interactive and what they are discussing during their cab ride.
If you give a confession, your ride is free. The driver (@Irinaslutsky) is very convincing in getting that confession before you leave the cab and is amusing to watch. Their TechCab promo for SXSW explains what they are doing in some more detail.
Irina is looking into how many viewers there are on her phone and promoting it. Probably not a great idea for driving safely. Let your co-pilot (Emily) do that work and focus on the road. Besides that, it is interesting to watch.
Here is a conversation Irina had with a passenger:
Irina: When is the first time you kissed someone?
Passenger: Danny answered "The first time I kissed a girl, I kissed three because I couldn't tell who the bottle was pointing to"
Irina: What do you do on the internet
Passenger: Katia answered "i look at things"
-Eddie, the producer, was in the cab at the same time filming with his camera.
It seems like Irina knows most of the people that she is picking up. I'm curious to see some random people people get in the cab and what their confessions may be.
The concept is good but it would be a bit more interesting to ask questions focused on SXSW Interactive, spotlighting the passengers and their company. It could be like your "elevator pitch" but you would be pitching your company/product/services to people watching the live broadcast. The confession could be work related which would add a nice twist to the conversation.
You can follow what people are saying about TechCab on Twitter at #TechCab
Have you heard some crazy confessions while watching? Feel free to share them by leaving a comment.
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