Michael Volpe (@mvolpe) and Jeanne Hopkins (@jeannehopkins) conducted this interactive webinar today. I say interactive because they decided to not only have people send questions but also called some of these people to give them a more hands on explanation of how to optimize their website. The conversations Michael and Jeanne had with these individuals was not only beneficial to the people they called but also to the webinar audience. The direct feedback and questions these individuals asked were similar questions people listening in have as well.
Some of the topics discussed:
-Increasing the amount of inbound links to accumulate authority by commenting on other industry blogs and getting known in the community
-Making sure you own your domain and that you secure it for large periods of time. Do not wait to renew it each year
-Importance of page titles and meta descriptions to get found online
-Companies should have conversion forms and proper landing pages
-When people navigate through your site, do not make them think too hard. It should flow well
-When it comes to your website grade, there is always room for improvement
Michael and Jeanne called three people. Here is a review of two of the people they called and the suggestions they made:
The Law Offices of Mesirow & Fink
- Great that they have a form to fill out on the home page for conversions
- Blog was recently established. Hubspot suggested more frequent posts. They also discussed blog post titles and making sure that posts are not too self serving. The reader needs to find value in your post. As always content is king!
Photos by Orion
-Hubspot suggested to get their blog, Photos by Orion, off blogspot.com so that they could get control of their data
-Focus on SEO in terms of keywords, page titles, and meta descriptions and don't get stuck in focusing on the artistic vibe of the site
I hope to see more interactive webinars from Hubspot.com. Did you get a chance to listen in on this webinar? What did you think of the topic and the interactive aspect?
Some of the topics discussed:
-Increasing the amount of inbound links to accumulate authority by commenting on other industry blogs and getting known in the community
-Making sure you own your domain and that you secure it for large periods of time. Do not wait to renew it each year
-Importance of page titles and meta descriptions to get found online
-Companies should have conversion forms and proper landing pages
-When people navigate through your site, do not make them think too hard. It should flow well
-When it comes to your website grade, there is always room for improvement
Michael and Jeanne called three people. Here is a review of two of the people they called and the suggestions they made:
The Law Offices of Mesirow & Fink
- Great that they have a form to fill out on the home page for conversions
- Blog was recently established. Hubspot suggested more frequent posts. They also discussed blog post titles and making sure that posts are not too self serving. The reader needs to find value in your post. As always content is king!
Photos by Orion
-Hubspot suggested to get their blog, Photos by Orion, off blogspot.com so that they could get control of their data
-Focus on SEO in terms of keywords, page titles, and meta descriptions and don't get stuck in focusing on the artistic vibe of the site
I hope to see more interactive webinars from Hubspot.com. Did you get a chance to listen in on this webinar? What did you think of the topic and the interactive aspect?
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